Search Engine Traffic Is VITAL

To Your Online Success!

There has never been a venue of this magnitude to reach so many potential customers in the history of mankind. Currently, there are 391 million people online throughout the world. This number is growing daily at an unprecedented rate. More people discover websites from engine referral than all other promotion sources combined. 

According to both Forrester Research and Georgia Tech's GVU Center User Surveys, more than 80 percent of global Internet users rely on search engines to find the information they need. Jupiter Media Metrix reported that 47% of shoppers find products through a search site:

28% type a product name into a search engine.

9% type a brand name into a search engine.

5% type a company name into a search engine.

5% go to a search engine shopping channel.

With 391 million people online, the amount of daily search engine traffic is staggering. For an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers.

If you expect web marketing success, search engine positioning is imperative...

Search engine positioning establishes prominent search engine visibility which should be an integral part of your website marketing strategy. A search engine positioning campaign is at minimum, equally as important as print collateral promotion, media advertising, PR and direct marketing.

Consider these facts:-

• Over 85% of websites are discovered through search engine query. That's over four times greater than all other marketing vehicles combined. 
  

• Leads resulting from keyword search phrases are highly qualified because potential customers are already actively looking for information on your products and services. They are already preconditioned to what your website offers and will be more receptive to your marketing message.
  

• Assuming high search engine positioning is sustained, it generates a perpetual continuous flow of high quality, targeted leads to your web site.

Search engine listings also produce high conversion rates. Search engine traffic regularly outperformed online ads and direct mail by producing higher conversion rates, lower cost-per-click, and substantially lower cost-per-acquisition. Server log studies have also shown that search engine positioning campaigns produce more purchases, form/catalog requests, newsletter subscriptions, and software downloads compared to banner ad and email marketing campaigns.

In a study by NPD Group, Search engine listings outscore banner and button ads by more than two to one on measures including awareness, likelihood to click-on, and overall opinion. The study also found that consumers are five times more likely to purchase your products after seeing search listings versus banners.

Customer acquisition costs of search engine marketing services are also the most economical in the industry. It is the most efficient method of driving website traffic.

In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals. Without doubt, for the vast majority of on-line companies, search engine positioning provides the highest possible ROI of all marketing and promotional activities.