| What is Search Engine Optimization?
Search Engine Optimization (or SEO as it is commonly known in the industry) is the effective utilization of search engines to draw traffic to a Web site. It is an ongoing, continuously evolving and high maintenance process that includes the customization of a site for higher search engine rankings. To learn more about SEO Click Here. How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimization work range anywhere from 30 days to a few months. This is dependent on how often search engines crawl sites to pick up changes, update their index, and subsequently re-rank sites.
What is my site ranking dependent on?
Site ranking tends to be "cumulative" and is dependent on the following factors: - The specific keyword phrases (search terms) that have been targeted
- The overall competitiveness of your industry
- Whether you are targeting a regional, national, or international market
- Number of competitor sites achieving new ranking themselves
| Also, the search engines change their algorithms now and again, which means you might drop some places! Your website would need tweaking to recover your rankings which may take sometime to filter through. It's our job to try keep one step ahead. Can you guarantee number #1 position in the search engines?
Nobody can guarantee number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
While we can dramatically improve your visibility, no search engine optimization firm can guarantee top positions. This is something even the search engines will tell you. On their Webmaster Guidelines pages, Google states "Beware of SEO's that claim to guarantee rankings" and we follow and agree with their guidelines on this.
Does every page of my website really need to be optimized?
In a word - yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.
What are Keyword phrases and why are they important?
Keyword phrases are the terms or words that the user enters into the search engine to help them find what they are looking for on the web. Searchers usually enter specific terms to narrow down their search results. It's important to know what keyword phrases your potential customers are searching for so your site can be optimized properly.
How many search engines will my site be submitted to?
You see why we only announce your site to roughly 200 search engines instead of thousands. There are many search engines submission web sites that promote submission to thousands of search engines. Don’t waste your money, they provide miniscule value, if any. We hand-pick the best search engines to ensure your online presence in the USA, UK, Canada, Australia, Europe, Japan, China, and other countries. You will get into search engines that give 98% of overall search engine traffic.
We only target those engines that will contribute meaningful visibility, exposure and referred website traffic. A top 10 ranking in a major search engine like Google, Yahoo, AOL and MSN will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective!
How often do you resubmit my site to search engines?
If your site is search engine compatible and optimized correctly, regular resubmission to engines is unnecessary. Our ranking reports and maintenance checks keep track of your site every four weeks. If your site is already ranking highly, there is no need to resubmit it. However if any engines have dropped your site altogether (as can happen from time to time), it will be resubmitted to those engines. If an engine has dropped your rankings considerably since last report, it is time to tweak your META tags or check the optimized pages for any problems. This is included as part of your fees. Search engines will generally pick up the changes during their next edit and re-rank the site accordingly. Resubmission is usually only necessary if your site has undergone major content changes. What is Search Engine Spamming?
Search engine spamming is the act of deceiving or trying to deceive a search engine into giving your page a higher listing in the search engine results page. Some spamming or unethical techniques used are: invisible text on the page, site mirroring, gateway pages, link farming, tag based spam such as keyword loading, IP cloaking & IP delivery, redirects. Anyone caught using these techniques can have their sites removed from the database or heavily penalized.
For more detailed information on search engine spamming see the following resources:
http://www.inktomi.com/products/web_search/guidelines.html
http://searchenginewatch.com/searchday/article.php/2159061 http://searchenginewatch.com/searchday/article.php/2160021
Why are SEO services so expensive?
SEO is a highly-specialized craft requiring much research, forethought, skill and can be extremely time-consuming to implement correctly. However, compared to offline and print advertising, SEO is quite cheap. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment (ROI) can be very great.
What about exclusivity? Do you optimize competing sites?
EZProMarketing optimization service has always been exclusive for our clients. For example, we would not take on any new clients whose sites are in direct competition with existing optimization clients. In other words, we would not optimize sites for the same key search terms of our existing clients. To try and rank two sites competing for the same search terms would be an obvious conflict of interest! | 
